Considerations To Know About Comme Des Garcons

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties in the world. Its international achievement was not built through traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than acceptance. This unconventional strategy became the muse for CDG’s around the globe growth.

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CDG received international consideration by presenting outfits that rejected classic ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and potential buyers early within the eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from each and every corner of the earth.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with images taken at Auschwitz concentration camp, and also the controversy obtained Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Wintertime assortment dealt with the concept of the persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.

CDG crafted a strong distribution method by positioning its merchandise in leading luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer entry to elite prospects globally even though preserving Comme Des Garcons its artistic integrity.

In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US having a evening meal curated from the artist and chef, Laila Gohar.

Each individual retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and featuring buyers an immersive retail working experience.

With all the increase of shopping online, CDG expanded its attain by giving collections through official and partnered e-commerce platforms. Social websites and vogue communities served spread the brand name’s identification, earning pieces just like the Engage in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, assisting CDG access world mainstream visibility while staying accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, usually far more like art installations than trend displays attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.

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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the styles of its clothes.[6]

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